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How do Virtual Gifts work?

How do Virtual Gifts work?

Date tag 27 Sep 2022
Author tagCommittedGiving Team
Category tagNews - Dev

Virtual Gifts are, in most cases, non-physical. Typically, a supporter will select their gift from a menu of gift choices on the charity’s regular or one-off Virtual Gifts page on their website, each gift having a set price. This gift can be sent to whomever the supporter chooses, whether it is a member of their family, friends, a stranger, or even to themselves. The supporter will be presented with the chance to Gift Aid the gift when making the transaction. Once the payment has gone through, the recipient will receive confirmation, instructions on how to redeem the gift, also the single-use code for redeeming the gift. If the gift is meant for a specific date or occasion, delivery can be scheduled for a specified later date too.

Great Gift Aid-able* option as economy cools

Non-physical gifts have the advantage that Gift Aid* can potentially be claimed, meaning that charities can currently claim an extra 25p on every £1 donated. Additionally, value-exchange gifts such as Virtual Gifts, also Raffles and Lotteries, are very popular with supporters. Perhaps in tight economic times such as these, with energy price hikes and rising inflation, supporters feel that they are getting something tangible back, such as buying someone a birthday present or sending a specified item to a person in need, whilst still actively supporting their charity.

Setting up and running your charity’s Virtual Gifts need not be painful

We understand that building your Virtual Gifts pages from scratch and then managing them might seem daunting, so we have designed our products to walk you through the process quickly, simply, and painlessly. We can help your charity set up Virtual Gift pages for your one-off as well as regular campaigns, building the pages with our Virtual Gifts Page Builder solution. We can also help you manage those pages if you like, and we can even handle any fulfilment aspects included in the transaction. We can personalise and dispatch physical cards to several recipients in one transaction; we can also collate gift and information kits; and deliver physical gifts to the recipients. From Christmas cards to a personalised greetings card; from gift packages to printing and enclosing your charity’s information packs, we can handle it all seamlessly and painlessly for you.

For more information about our Virtual Gifts Solutions please Click Here or if you would like to speak to us about how our expert Virtual Gifts solutions could help your charity raise more funds and increase its impact, contact us today on 01795 608174.

*Please refer to for more guidance.

CommittedGiving Team
Written by:

CommittedGiving Team

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Hannah Trott


A star developer working mainly on the Hub. Completed her MSc Information Technology Management for Business following her BSc at Greenwich University in 2012 and joined us in January 2013. “I really enjoy being part of the team as we all help and support one another but can still enjoy each other’s sense of humour (well those who have got one).”

Interested in loads of things, including reading, dancing, swimming and tri-athalons.

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Mathew Harris


Mathew Joined CommittedGiving way back in 2002 at the same time as the launch of our then brand new online fundraising service – which at that time consisted of just the one Client!

He has played a major role in developing and enhancing the core applications and services since that time and now, as a Director of the company, manages some of our major Client, Supplier and Partner relationships as well as getting heavily involved in new business generation and product development.

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Richard Kujawski

IT Manager

All round technical whizz. Amongst other things looks after our servers, provides database administration support, manages third party software and licences. And on top of all this finds time to deal with Clients and develop and implement many of the public facing fundraising web pages. Currently our longest serving team member and long may he continue to be so.

Not surprisingly in his spare time loves tinkering with computers and other high tech pieces of kit. Keeps fit running around the countryside geo caching with his family.

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Jonathan Peters

Software Technician

“Honest, adaptable and loyal with extensive IT experience. Possesses wide ranging software and technology knowledge. A good team member.” That’s what he tells us. And, to be fair, it’s all true.

Currently using his all-round skills to support key systems and Clients and finding time to get involved in project and system developments. A real asset to the team.

In his spare time a dedicated family man with a keen interest in all things aviation. A real high flyer!

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Holly Bratton-Smith

Systems Developer

Very pleased to be part of the team and learning something new every day. Graduated with a BSc Computer Science from University of Greenwich and have previous experience in the payment industry.

Love to travel, particularly to places to see animals. Enjoy going out to the cinema, music gigs, football matches and spending time with family.

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Jerry Traves

IT Application & Production Support Operator

A certified software tester with degrees from Oxford & Open universities, Jerry joins us after a long stint in the IT department of a major travel & financial services company. Working in production data management and UAT he really enjoys the flexible, positive ‘can do’ ethos of the team.

Outside working hours he spends most of his time in the garden or on DIY projects, but would rather be cycling or walking with his family.

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Monika Wyszomirska

Operations Manager

Monika joins us from a city based legal company and is now responsible for all our production data management needs.

She brings a Master’s Degree in Human Resources Management, a Bachelor’s Degree in Accountancy and a passion for data and detail. So facts, figures and colleagues are in safe hands!

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Carol Sarreti

Head of Marketing

Previously worked in a marketing role in the Insurance Sector and worked for Lloyd’s of London as an attorney in the City too, so no stranger when it comes to attention-to-detail and accuracy in the financial sector. Graduated in law from the University of Warwick and is level 4 qualified with the Chartered Institute of Marketing.

A wordsmith who loves anything arty. Has been known to paint abstract expressionist paintings and is fond of long-distance walking. Happiest when travelling, and spending time with the family.

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Adam Griggs

Group Chief Financial Officer

A highly experienced fellow of the Institute of Chartered Accountants in England and Wales and graduated in law at the University of Birmingham. Prior to working at CommittedGiving, Adam held several Chief Financial Officer roles in a variety of sectors, including travel and leisure, manufacturing, and retail.

An amateur musician, Adam plays keyboards and guitar and, once upon a time, did the backing vocals in a cover band. Adam also loves classic cars, restoring old cars, and riding motorcycles. He once spent three years restoring a classic mini with his son and rides a BMW R1250GS motorbike which has taken him to many places, including all the way around the NC500 in Scotland and down to the Black Forest in Germany.

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Terri Keadin

Head of Human Resources

I am a Chartered Member of the Chartered Institute of Personnel and Development and have worked in HR for a number of years in various business sectors including retail, logistics, professional services and the motor industry. When not in work I enjoy running, baking and walking my dogs.

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