How Digitally Confident Is Your Charity?

13 Mar 2023

CommittedGiving Team

News

Our Three Digital Products Making a Big Difference to Charities Right Now.

How digitally equipped is your charity right now? Digitalisation has become a higher priority for most charities following the pandemic - yet over 50% of charities still do not have a digital strategy in place. A quarter of charities admitted that they simply did not have the specialist teams needed to develop digital products. *

Sound familiar?

CommittedGiving are a digital and payment charity specialist and have worked with over 200 charities of all sizes for more than 23 years, so they understand charities more than most. Mat Harris, Managing Director at CommittedGiving, said:

“We have the digital knowledge, technical skills and compliance measures needed to create secure and impactful products for our charity clients. For us, it’s about keeping things simple, ensuring products are relevant, engaging, and user-friendly for our clients and their supporters.

We understand that our charity clients are hard pressed, especially now. It is our job to make things as quick, simple, and as effective as possible, supporting clients not just at the sales stage but all the way through to the successful launch of our product and beyond.”

In this blog, CommittedGiving share three digital products that have had a significant positive impact for their charity clients in recent times:

1. Best-in-market donation pages

CommittedGiving’s charity donation pages make donating fast, engaging and easy. They also give the charity and their supporters the best experience. CommittedGiving Donation pages are designed to reinforce the charity’s brand and tone of voice at every touchpoint, increasing brand recognition, encouraging loyalty, and resulting in higher donor retention rates.

CommittedGiving’s donation pages integrate seamlessly with a wide range of payment gateways including PayPal, GooglePay, and ApplePay. Multi-currency and Direct Debit options can easily be added to the mix to further increase reach.

Charities can gain rich data insights on the donation pages’ performance in real-time, including donation flow, campaign performance, giving behaviour, trends, and supporter insights. These can be seen at-a-glance through one easy-to-manage platform. Data can also be easily integrated into the charity’s CRM system, making fully compliant data capture, insight, and reconciliation a breeze.

Mat Harris, CEO at CommittedGiving said:

‘I can say with confidence that CommittedGiving has the best donation page solutions for charities on the UK market today. Our offering is flexible, agile and covers every base, plus we offer expert support at the end of the phone to our clients, ensuring our provision is not only a total success but is stress-free for the charity client.”

For examples of CommittedGiving’s donation pages, click here.

2. Mobile Payment Wallets

Donations made via mobile devices or tablets now comprise around 75% of transactions according to charity expert, Mathew Harris, CommittedGiving’s CEO. If your charity does not currently offer the full range of mobile payment options such as ApplePay, GooglePay or Paypal, or have a system for capturing donations from social media campaigns, then it is potentially missing out on a massive section of the donation market.

With social media campaigns becoming increasingly relevant as a charity fundraising method, it is imperative to make the donation process quick and easy. The donor, who may be on the move and short on time, may decide to donate after watching a quick TikTok or YouTube video on their mobile phone or seeing an advert on Twitter. The donor will not want to spend more than a few seconds of their time donating.

CommittedGiving can set up donation pages so that the donor’s details are extracted direct from the donor’s mobile payment wallet. Speed and efficiency are not achieved at the expense of key data, however, with GiftAid, email details, consents and other options being seamlessly captured with minimal input needed from the donor.

CommittedGiving make it easy for charities to offer omnichannel payment options relevant to today’s market. Their experienced team will help you integrate new payment methods easily into your payment systems. And their dedicated account managers will even keep you updated when new payment methods enter the market, so that you need never become obsolete when it comes to future donation methods.

3. Virtual Gifts

As a Gift-Aidable value exchange product, Virtual Gifts are increasing in popularity as a versatile fundraising tool. Given the current cost of living crisis, Virtual Gifting allows donors to donate to their favourite charity whilst solving their gifting needs – a win-win for both supporter and charity.

Many virtual gift platforms are simply a forced merger of the charity’s existing e-commerce and donation functionalities, leading to compromised performance. CommittedGiving has designed a platform that achieves optimal performance, increasing sign-up donations, maximising GiftAid, and providing the best supporter experience.

Virtual gift online pages can run year-round and extra pages can also be added for one-off or emergency campaigns, providing both an electronic and/or postal fulfilment service. Flexible solutions mean that charities can cherry pick the solutions they want, so they only pay for the services they really need.

Mat Harris, Managing Director at CommittedGiving, said:

“We build and/or manage Virtual Gift pages for many charity clients, and we have seen a sharp spike in their popularity recently. We create flexible pages which are easy to use and which can be updated regularly with new products. This makes it possible for clients to trial new virtual gift ideas, or remove them as needed.

We can also build a standalone virtual gift page for one-off campaigns, such as Christmas offers or emergency appeals. This makes it easier for the charity to create more focused marketing around those pages and we have seen several clients achieve good results this way.”

Don’t miss out on the digital age of fundraising. Click here to arrange your free 30-minute consultation with our charity experts at CommittedGiving, and talk to a digital and payment specialist about how we can help your organisation thrive.

You can also download our Infographic on this Blog, giving you quick and easy reference to all the information covered in this blog.