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How Digitally Confident Is Your Charity?

How Digitally Confident Is Your Charity?

Date tag 13 Mar 2023
Author tagCommittedGiving Team
Category tagNews

Our Three Digital Products Making a Big Difference to Charities Right Now.

How digitally equipped is your charity right now? Digitalisation has become a higher priority for most charities following the pandemic - yet over 50% of charities still do not have a digital strategy in place. A quarter of charities admitted that they simply did not have the specialist teams needed to develop digital products. *

Sound familiar?

CommittedGiving are a digital and payment charity specialist and have worked with over 200 charities of all sizes for more than 23 years, so they understand charities more than most. Mat Harris, Managing Director at CommittedGiving, said:

“We have the digital knowledge, technical skills and compliance measures needed to create secure and impactful products for our charity clients. For us, it’s about keeping things simple, ensuring products are relevant, engaging, and user-friendly for our clients and their supporters.

We understand that our charity clients are hard pressed, especially now. It is our job to make things as quick, simple, and as effective as possible, supporting clients not just at the sales stage but all the way through to the successful launch of our product and beyond.”

In this blog, CommittedGiving share three digital products that have had a significant positive impact for their charity clients in recent times:

1. Best-in-market donation pages

CommittedGiving’s charity donation pages make donating fast, engaging and easy. They also give the charity and their supporters the best experience. CommittedGiving Donation pages are designed to reinforce the charity’s brand and tone of voice at every touchpoint, increasing brand recognition, encouraging loyalty, and resulting in higher donor retention rates.

CommittedGiving’s donation pages integrate seamlessly with a wide range of payment gateways including PayPal, GooglePay, and ApplePay. Multi-currency and Direct Debit options can easily be added to the mix to further increase reach.

Charities can gain rich data insights on the donation pages’ performance in real-time, including donation flow, campaign performance, giving behaviour, trends, and supporter insights. These can be seen at-a-glance through one easy-to-manage platform. Data can also be easily integrated into the charity’s CRM system, making fully compliant data capture, insight, and reconciliation a breeze.

Mat Harris, CEO at CommittedGiving said:

‘I can say with confidence that CommittedGiving has the best donation page solutions for charities on the UK market today. Our offering is flexible, agile and covers every base, plus we offer expert support at the end of the phone to our clients, ensuring our provision is not only a total success but is stress-free for the charity client.”

For examples of CommittedGiving’s donation pages, click here.

2. Mobile Payment Wallets

Donations made via mobile devices or tablets now comprise around 75% of transactions according to charity expert, Mathew Harris, CommittedGiving’s CEO. If your charity does not currently offer the full range of mobile payment options such as ApplePay, GooglePay or Paypal, or have a system for capturing donations from social media campaigns, then it is potentially missing out on a massive section of the donation market.

With social media campaigns becoming increasingly relevant as a charity fundraising method, it is imperative to make the donation process quick and easy. The donor, who may be on the move and short on time, may decide to donate after watching a quick TikTok or YouTube video on their mobile phone or seeing an advert on Twitter. The donor will not want to spend more than a few seconds of their time donating.

CommittedGiving can set up donation pages so that the donor’s details are extracted direct from the donor’s mobile payment wallet. Speed and efficiency are not achieved at the expense of key data, however, with GiftAid, email details, consents and other options being seamlessly captured with minimal input needed from the donor.

CommittedGiving make it easy for charities to offer omnichannel payment options relevant to today’s market. Their experienced team will help you integrate new payment methods easily into your payment systems. And their dedicated account managers will even keep you updated when new payment methods enter the market, so that you need never become obsolete when it comes to future donation methods.

3. Virtual Gifts

As a Gift-Aidable value exchange product, Virtual Gifts are increasing in popularity as a versatile fundraising tool. Given the current cost of living crisis, Virtual Gifting allows donors to donate to their favourite charity whilst solving their gifting needs – a win-win for both supporter and charity.

Many virtual gift platforms are simply a forced merger of the charity’s existing e-commerce and donation functionalities, leading to compromised performance. CommittedGiving has designed a platform that achieves optimal performance, increasing sign-up donations, maximising GiftAid, and providing the best supporter experience.

Virtual gift online pages can run year-round and extra pages can also be added for one-off or emergency campaigns, providing both an electronic and/or postal fulfilment service. Flexible solutions mean that charities can cherry pick the solutions they want, so they only pay for the services they really need.

Mat Harris, Managing Director at CommittedGiving, said:

“We build and/or manage Virtual Gift pages for many charity clients, and we have seen a sharp spike in their popularity recently. We create flexible pages which are easy to use and which can be updated regularly with new products. This makes it possible for clients to trial new virtual gift ideas, or remove them as needed.

We can also build a standalone virtual gift page for one-off campaigns, such as Christmas offers or emergency appeals. This makes it easier for the charity to create more focused marketing around those pages and we have seen several clients achieve good results this way.”

Don’t miss out on the digital age of fundraising. Click here to arrange your free 30-minute consultation with our charity experts at CommittedGiving, and talk to a digital and payment specialist about how we can help your organisation thrive.

You can also download our Infographic on this Blog, giving you quick and easy reference to all the information covered in this blog.

How Digitally Confident Is Your Charity?

Download now

Digital Confident Charity Infographic
CommittedGiving services include:

Direct Debit Management

Direct Debit Pages Online

Online Donation Pages

Custom Fundraising Pages

Virtual Gifts

GiftAid Capture


In Memory

Card Merchant solution for Omnichannel Payments

E-commerce charity trading

Custom Payment features including paying-in pages, automated comms triggers, third party integrations, supporter access, raffles and lotteries, and more

*Charity Digital Skills Report Statistics courtesy of

CommittedGiving Team
Written by:

CommittedGiving Team

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Hannah Trott


A star developer working mainly on the Hub. Completed her MSc Information Technology Management for Business following her BSc at Greenwich University in 2012 and joined us in January 2013. “I really enjoy being part of the team as we all help and support one another but can still enjoy each other’s sense of humour (well those who have got one).”

Interested in loads of things, including reading, dancing, swimming and tri-athalons.

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Mathew Harris


Mathew Joined CommittedGiving way back in 2002 at the same time as the launch of our then brand new online fundraising service – which at that time consisted of just the one Client!

He has played a major role in developing and enhancing the core applications and services since that time and now, as a Director of the company, manages some of our major Client, Supplier and Partner relationships as well as getting heavily involved in new business generation and product development.

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Richard Kujawski

IT Manager

All round technical whizz. Amongst other things looks after our servers, provides database administration support, manages third party software and licences. And on top of all this finds time to deal with Clients and develop and implement many of the public facing fundraising web pages. Currently our longest serving team member and long may he continue to be so.

Not surprisingly in his spare time loves tinkering with computers and other high tech pieces of kit. Keeps fit running around the countryside geo caching with his family.

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Jonathan Peters

Software Technician

“Honest, adaptable and loyal with extensive IT experience. Possesses wide ranging software and technology knowledge. A good team member.” That’s what he tells us. And, to be fair, it’s all true.

Currently using his all-round skills to support key systems and Clients and finding time to get involved in project and system developments. A real asset to the team.

In his spare time a dedicated family man with a keen interest in all things aviation. A real high flyer!

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Holly Bratton-Smith

Systems Developer

Very pleased to be part of the team and learning something new every day. Graduated with a BSc Computer Science from University of Greenwich and have previous experience in the payment industry.

Love to travel, particularly to places to see animals. Enjoy going out to the cinema, music gigs, football matches and spending time with family.

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Jerry Traves

IT Application & Production Support Operator

A certified software tester with degrees from Oxford & Open universities, Jerry joins us after a long stint in the IT department of a major travel & financial services company. Working in production data management and UAT he really enjoys the flexible, positive ‘can do’ ethos of the team.

Outside working hours he spends most of his time in the garden or on DIY projects, but would rather be cycling or walking with his family.

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Monika Wyszomirska

Operations Manager

Monika joins us from a city based legal company and is now responsible for all our production data management needs.

She brings a Master’s Degree in Human Resources Management, a Bachelor’s Degree in Accountancy and a passion for data and detail. So facts, figures and colleagues are in safe hands!

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Carol Sarreti

Head of Marketing

Previously worked in a marketing role in the Insurance Sector and worked for Lloyd’s of London as an attorney in the City too, so no stranger when it comes to attention-to-detail and accuracy in the financial sector. Graduated in law from the University of Warwick and is level 4 qualified with the Chartered Institute of Marketing.

A wordsmith who loves anything arty. Has been known to paint abstract expressionist paintings and is fond of long-distance walking. Happiest when travelling, and spending time with the family.

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Adam Griggs

Group Chief Financial Officer

A highly experienced fellow of the Institute of Chartered Accountants in England and Wales and graduated in law at the University of Birmingham. Prior to working at CommittedGiving, Adam held several Chief Financial Officer roles in a variety of sectors, including travel and leisure, manufacturing, and retail.

An amateur musician, Adam plays keyboards and guitar and, once upon a time, did the backing vocals in a cover band. Adam also loves classic cars, restoring old cars, and riding motorcycles. He once spent three years restoring a classic mini with his son and rides a BMW R1250GS motorbike which has taken him to many places, including all the way around the NC500 in Scotland and down to the Black Forest in Germany.

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Terri Keadin

Head of Human Resources

I am a Chartered Member of the Chartered Institute of Personnel and Development and have worked in HR for a number of years in various business sectors including retail, logistics, professional services and the motor industry. When not in work I enjoy running, baking and walking my dogs.

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